Amazon is one of the biggest e-commerce companies in the world, and it is likely to come to Pakistan very soon.
Yes, not directly but via Pakistan’s online site like Clicky.pk, Amazon can step into the Pakistani market.
In the Economic Times report, this claim was made regarding 4 people who are familiar with ongoing negotiations between Amazon and Clicky.pk.
Amazon has already 33% of this Pakistani company acquiring from its purchase of online retailer Souq, who had invested in the Pakistani company at the end of 2016.
According to the report, if issues between Amazon and Clicky.pk have been fixed, Indian traders are more likely to be able to get profit and they can sell their products to Dubai via Pakistan.
In India, the 1200 Indian items have been included in the Negative List of Import but will open their way through Amazon, which is currently illegally reaching Pakistani territory.
By removing it, if the Amazon market moves through the Clicky.pk, it will help stepping into the market in which China’s e-commerce company Alibaba is also interested in it.
Alibaba is already negotiating with the purchase of Daraz.pk (Owned By German company Rocket Internet), which was revealed in Bloomberg report last month.
Daraz.pkis one of the few major platforms engaged in online trading in Pakistan and Clickypk is its competitor.
According to the report, the Pakistan e-commerce market reached $100 million in 2017.
The report said that Amazon wants to strengthen their presence in the subcontinent and the Middle East, and the sources of the company said, “India, Dubai, and Pakistan have the importance of moving ahead for the company.
Amazon wants to enter several Asian countries, it will help increase its volume with a new strategy, and will not depend on one country for any income.
A recent report on the Pakistan Telecommunication Authority was estimated that the volume of e-commerce in Pakistan could exceed more than $100 billion from $100 million last year by 2020.
The e-Commerce market in India was between $18 to $20 billion in 2017.
The report said, “Alibaba and Amazon are both interested in Pakistan, where 70 percent of 22 million people are using mobile phones. Due to the Pak-Chinese economic relation, Chinese investment has increased in Pakistan, which has attracted other investors to this market.